Collections
'Tis the Season
Shop with purpose this holiday season! Explore our hand-picked curated selection of eco-friendly, cultural toys from small shops around the world and make your gift truly unique and memorable.
View collection0 to 2 years
Looking for the coolest baby shower gift or a toy for a toddler? Read on... A friend of ours bought the Culinary Curiosity Art cards for a friend who was having a baby. When the baby turned one, he was saying words like caviar, truffles and olives!
We have the best baby and toddler toys designed to make parents smile and parenting a bit easier. So go ahead, have fun browsing and if you don't find what you are looking for let us know!
View collection
2+ to 3 years
Time to play! My daughter makes "candy flavored coffee" with her barista set and spins her Kokeshi at the dinner table (which keeps her at the dinner table!)
Find the perfect gift that builds their imagination, confidence, coordination and thinking. And browse freely knowing that we have the grownups covered too - all our toys are easy to clean, store and travel with.
View collection
3+ to 5 years
If you have been around a child, the floor is definitely lava (google it!) We put this collection together with much needed toys and activities when the floor isn't lava. We have toys to keep them learning and engaged, all while giving parents a little break.
Need some inspiration? Choose the What's the Story card game, a hit at the dinner table, or the Crayon Travel Wallet for a screen free alternative at restaurants, or the Wooden Fox Drawing Board, for airplanes.
View collection
5+ to 7 years
To our amazing preschoolers - may we always shower you with the coolest learning toys!
Whether it is a DIY beach hut or a voice recorder for creating hilarious sounds, or your very own comic book, we found toys that fuel their growth in all sorts of ways (and maybe some we want to play with too!) Have fun browsing, and if you end up with beach hut for yourself, we won't tell.
View collection
Art & Crafts
This is no ordinary collection of arts & crafts. We have the coolest clay art, purposeful art, doll art, travel friendly art and comic storytelling art. So go ahead, get the comic book for your kid's comic club, the diamond art kit to see those furrowed focus brows and the hungry panda clay art because hey, we want to take clay making to a whole new level!
View collection
Build
Do you have a budding architect who loves to build houses, forts, castles and spaceships? Check out our special collection of uniquely designed all in one kits. We've been told that even the grownups love building them.
View collection
Diverse & Multicultural
In 1968, Jim Toatley from Shindana Toys designed Baby Nancy, the first "authentically beautiful black doll". Shindana believed that "children can learn to relate at an early age …"
This collection is meant to do just that - help children relate. We have dolls for boys, blocks for girls, dolls with different skin tones, hair colors and are actively expanding to include more.
It should be easier to find these toys, right? We hope your search ends here and if not, let us know! We love researching toys and will do our best to find the perfect toy for your child.
View collection
Eco-friendly
Do you recycle and buy green whenever you can? So do we! One our criteria for selecting the best toys is to look for brands that have sustainable practices. Whether it is using recycled materials such as plastic bottles, only using FSC certified wood or relying on electric vehicles for transportation, these brands care deeply about being environmentally friendly.
View collection
Gender Neutral
Ever wondered what gender-neutral toys are and why they are great for kids?
Gender-neutral toys break away from traditional norms and encourage inclusive play. They do so many good things - build confidence, make kid feels valued, teach empathy and introduce diversity.
STEM activities, building sets, musical toys, art activities, puzzles are all gender inclusive which we carry. We also have some special ones like our Gender Neutral Color Me Doll, our Diverse Magnetic Friends Building Set and our Hello World Nursery Times.
Can't find what you are looking for? Let us know and we'll look into adding it to our collection.
View collection
Imagination
Imaginative play has so many benefits (google it!) So go ahead, give them a world where they can go to a carnival, be the zookeeper, play with fairies or explore the jungle with their fellow stuffies.
View collection
Leading with Hope
Celebrate strong and inclusive role models for all our children and build a future of hope, inclusivity and kindness to our diverse communities. 10% of proceeds go directly to causes that support inclusivity.
View collectionLove Love Love ..
View collectionRead & Storytell
Once upon a time there was a toy store that had all the coolest ways to use your words .... Shop now for magnetic word tiles to make the silliest stories, make your own comic books (publishing included!) and culinary flash cards because we want our baby's first words to be truffle.
View collection
Seated at Dinner
Ever get tired of telling your kids to come back to the dinner table to "take a bite?" Here are some fun games to keep them engaged enough to finish all that broccoli.
View collection
Sleep
For all those parents who had awesome Spotify playlists and now only get suggestions for classical lullabies, this collection is for you. Skip the "playing lullabies on your phone" and choose one of our softest, snuggliest toys to keep them in their bed as they wind down to go to sleep.
View collection
Toys at Grandparents House
View collectionTravel
"Are we there yet?" When I became a parent and told my friends that I was going on vacation they said it's now called a trip, because you're just parenting in another location".
We designed this collection of screen free toys to make "parenting in another location" a bit easier and to have watching a movie as plan B.
View collection
Women-Owned
One of the main reasons we started this store was to showcase the creativity and ingenuity of women who, unable to find the right type of toys, decided to design their own. They focus on unique details, often overlooked, like the crinkle texture in the Nursery Times for visually impaired children or the perfect yarn for the Bowie Rattle to help regulate body temperature. They also keep parents in mind, making sure the toys are easy to clean, store and travel with.
Shop freely knowing that every toy in this collection is designed with the utmost love and care for both children and parents.
View collection